I also had a hand in our digital media such as ad campaigns and social media content
Starbucks Advertising Campaign
I ran three different pairs of ads at once that linked to a Starbucks specific landing page on Simply Good Jars' website where they could find the nearest location to them.
Social Media Achievements
Across Instagram and TikTok
I was first brought onto Simply Good Jars a week before our Shark Tank episode aired. Their social media accounts had been dormant for a few months. I jumped in head first to thousands of likes, comments, and DMs and have been managing it ever since.
When our Costco run first launched, we knew we needed to run some ads to spread the news. With a very limited marketing and advertising budget, I was able to reach over 55,000 people on Instagram.
And with zero boosting and budget on TikTok, we were able to reach 50,000 people organically.